Terms of supply
These are the terms you buy Athvora on. If you're a consumer you have a 14-day right to change your mind, set out in full below. We're not VAT registered, so no VAT is added to anything. And we still take 0% of what you earn.
Last updated 12 August 2026.
Athvora is a trading name of Keelson Holdings Ltd, a company registered in England and Wales, company number 17359226. Registered office: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ. Your contract is with Keelson Holdings Ltd.
Contact: hello@athvora.co.uk. That address is also where you send a cancellation, a complaint or a question about these terms.
There is no checkout on this website. You email us or apply for a place, we talk, and then we send you a written order confirmation setting out the service, the price, the billing date and the start date. The contract begins when we send that confirmation and you accept it in writing. Prices shown on the pricing page are indicative until they appear in your order confirmation; the figure in your confirmation is the figure you pay.
Whichever package your order confirmation names, drawn from what is described on the pricing page. In broad terms that can include a website on a domain registered in your name, a weekly content plan drafted for you, a fan email and SMS list, a print-on-demand store and bookings, a live media kit, handling of inbound sponsor enquiries, and your Athvora Score tracked monthly.
We will do the work described with reasonable care and skill. We cannot promise a number of followers, a level of engagement, a sponsorship, a particular Athvora Score, or any level of income. Every figure shown on this website's demo profiles and score reports is illustrative and generated for demonstration; none of it is a forecast of what you will earn.
Our published prices at the date of this page:
Keelson Holdings Ltd is not registered for VAT. No VAT is charged on any of the prices above, there is nothing to add at checkout, and we cannot issue a VAT invoice or a VAT number. If we ever have to register, we will tell you in writing before it affects what you pay.
Subscriptions are billed monthly in advance from your start date. Any setup fee is payable before we begin work. We'll agree the payment method with you in your order confirmation. If a payment fails we'll tell you and give you a reasonable chance to fix it before we pause the service.
If you are a consumer — buying for yourself rather than for a business — and the contract was made at a distance or away from our premises, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 give you 14 days to cancel without giving a reason. The 14 days run from the day after the day the contract is made.
To cancel, just tell us before the 14 days are up. An email to hello@athvora.co.uk saying you want to cancel is enough; you don't need a special form or a reason.
None of this affects your legal rights if something we supply isn't right.
Any time, with one month's written notice. There is no minimum term, no early exit fee and no automatic long renewal. Your service runs to the end of the notice period and then stops. If you are a Founding Athlete, the same monthly cancellation applies — the 12 months is how long we hold the £199 price, not how long you are tied in.
We can end the contract on one month's notice too, and immediately if you don't pay after a reminder, or if you ask us to publish something we reasonably believe is unlawful, dishonest or in breach of an obligation you owe someone else.
Outside the 14-day right above, we don't refund a month that has already started. If you've paid a setup fee and we haven't yet done the setup work when the contract ends, we refund the setup fee in full; if we've done part of it, we refund the part we haven't done. If we get something wrong, we'll fix it — and if we can't fix it, we'll refund what's fair for the part that wasn't delivered properly.
Approve or reject drafts within a reasonable time, give us the information and access we need, keep your account details secure, and make sure that what you ask us to publish is true, lawful, and not in breach of your club, league, union or sponsor commitments. Those commitments are yours to know; we'll work around them if you tell us what they are.
How we handle your personal data is in our privacy notice. Where we handle personal data belonging to your fans, you are the controller and we act on your instructions under a written data processing agreement, which forms part of your contract.
Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded. If you are a consumer, your statutory rights — including the right under the Consumer Rights Act 2015 to have a service performed with reasonable care and skill — are not affected by anything here.
Subject to that:
We can change these terms, or the price, on one month's written notice. If you don't want to accept a change, cancel before it takes effect and it won't apply to you. We may improve or replace parts of the service, but not in a way that materially reduces what you're paying for without telling you first.
Email hello@athvora.co.uk. We'll acknowledge within two working days and give you a considered answer within fourteen days. We'd rather hear it early.
If any part of these terms turns out to be unenforceable, the rest still applies. Delay in enforcing a term isn't a waiver of it. You can't transfer your contract to someone else without our agreement. Nobody other than you and us can enforce these terms.
These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction. If you are a consumer living in Scotland or Northern Ireland, you can also bring proceedings in the courts where you live.