A real company, early on purpose.

The company

Athvora is a trading name of Keelson Holdings Ltd, a private company limited by shares, registered in England and Wales.

• Company number: 17359226 — verify on the Companies House register
• Incorporated: 24 July 2026
• Registered office: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ
• ICO data protection registration: ICO:00015117984
• Contact: hello@athvora.co.uk

We are not VAT registered, so nothing we quote has VAT added to it. If that changes, the terms of supply change first.

What we actually do

An athlete's playing career runs about eight years. The attention it generates is enormous and almost entirely rented — it sits on platforms the athlete doesn't own, can't export from and can't appeal to. Athvora converts that attention into assets the athlete does own: a domain in their name, a fan database they can export any day, a store, a live media kit and a route for sponsors to reach them.

We are deliberately not an agency. We don't negotiate playing contracts or transfers — that is licensed work under FA and FIFA agent regulations and it belongs to the athlete's agent. We don't take a percentage of sponsorships, merchandise, appearances or future earnings. One flat fee is the entire business model, and the Athvora Promise sets out the rest in writing.

Where we're up to — and what's a demo

Athvora is pre-launch and recruiting its first cohort of Founding Athletes. We'd rather label that plainly than dress it up, so:

• The three athlete profiles are fictional. Jordan Oyelowo, Maisie Clarke and Dev Raval do not exist. They were built to show the structure of a finished athlete operation, and every page carrying them says so. The build is real; the people are not.
• The Athvora Score is a working demonstration, not a live crawler. It generates its figures deterministically from whatever you type, entirely inside your own browser. It does not read your social profiles, it makes no network requests, and it stores nothing. The production version will read live public pages; this one doesn't, and the page says so.
• Pricing is settled and published in full. Every price is on the pricing page, you can buy at it today, and there is no VAT to add because we are not VAT registered. The negotiable ones say so: squad, union and white-label rates are quoted individually.
• There are no testimonials anywhere on this site, because we don't have any clients yet. When we do, they'll be real, named, and used with written permission.

When the first cohort has ninety days of measured results, the fictional numbers come down and real ones replace them. Not before.

A note for IT and security teams

If you've landed here because a filter flagged this domain: athvora.co.uk was registered in August 2026 and Keelson Holdings Ltd in July 2026, so the domain has very little browsing history behind it. New domains are routinely treated with suspicion by reputation-based filters, which is reasonable of them.

For the avoidance of doubt: this site has no login, no user accounts and no database, and its own pages collect no personal data at all — see the privacy notice, which explains each part of the site and what it does. Paying takes you out to a checkout page on Stripe's own domain: no Stripe code runs here and no card details touch this site. It sets no cookies and uses no analytics or tracking. The only third-party request any page makes while it loads is to Google Fonts. It does not imitate any other brand, and every set of figures on it is labelled as illustrative on the page where it appears.

Security contact: /.well-known/security.txt. If something here looks wrong to you, we would genuinely like to know: hello@athvora.co.uk.